Software for FFL dealers, CCW instructors, and small-operator businesses — built by someone who runs them every day. No VC playbook. No enterprise bloat. Just tools that work.
The next generation of vertical software won't come from Sand Hill Road. It'll come from people who actually run the businesses — and finally have the tools to build software themselves.
FFL software costs $300/month and is built for 50-employee shops. CCW instructors track students in spreadsheets. Range owners run schedules on paper. The tools exist for someone — just not for the operator running 1 to 5 people.
AI changed the math. A single operator who knows the domain cold can ship working software in weeks, not years. The bottleneck moved from engineering capacity to domain knowledge — and the operators have it.
You can't out-research lived experience. Building from inside the business means every feature solves something real. No customer discovery theater. No product-market fit hunt. The fit is the starting point.
One product live and earning. One in active discovery with operators. More on the shortlist.
Bound book, 4473s, ATF-compliant inventory, and acquisition/disposition logs — built for the single-operator and small-team FFL. Used daily inside FFL Dealer Sunnyvale. NFA-tier add-on in development.
Get updates →Course management, student records, certification tracking, multi-state CCW reciprocity rules, range scheduling. We're talking to instructors across the country to shape what gets built. 40,000+ instructors nationwide — most are still running their business on paper and spreadsheets. Join the newsletter to weigh in on what gets shipped first.
Weigh in →Range and shooting-club operations. Member management, lane scheduling, safety briefings, billing. Plus deeper NFA workflow as a SitRep FFL add-on tier. Order is being set by the operators on the newsletter list.
Influence the order →The SitRepCore stack isn't a framework or a methodology. It's how the work actually happens.
AI does the heavy lifting on code, drafts, and research. The operator reviews, corrects, and ships. The leverage is real but bounded.
Doctrine, decisions, and context live in versioned documents — not in someone's head. New work always picks up where the last work ended.
Nothing ships without operator sign-off. Speed matters. Judgment matters more. AI proposes, the operator disposes.
Mike — FFL dealer, multi-business operator.
Runs FFL Dealer Sunnyvale (5+ years), TacticCAL, and 3DPrints2A. Building SitRepCore because every business he runs needed software that didn't exist. Believes the next generation of small-operator software gets built by the people who actually run those businesses — not by VCs in San Francisco.
Contact: mike@sitrepcore.com